ROLE
TEAM
DURATION
RESULTS
Why this mattered

The Problem

Research Summary

How Research Shaped the Interface

1. Overview Dashboard High-level snapshot new, engaged, and churned users; acquisition stats; active users over time. The anchor for every other view.

2. User Metrics User behaviors, acquisition patterns, demographic segmentation. Improved targeting for feature decisions based on real segment data.

3. Bot Metrics Bot responses, thumbs up/down feedback, response time by channel. NLU smart comments alongside usage heatmaps for quick diagnosis.

4. Session Metrics Session time, interaction rate, session count. Timeline graphs for evolution; clear separation between sessions and queries to isolate drop-off causes.

5. Queries & Interactions What users are asking, how they interact, feature usage patterns. Focused on intent mining to continuously improve bot flows.

6. Ticket Volume Trend Ticket backlog by status, channel, hour, and priority. Real-time visibility so agents can be allocated before queues build.

7. CM Performance Resolution efficiency and SLA adherence — color-coded graphs, rating breakdown, multi-layered SLA compliance tracking.

8. Agent Performance Individual agents across the ticket lifecycle. Pagination, filters, and performance highlights optimised for large-dataset scanning.

Testing the Assumptions
